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Welcome to Brain Drain …
… a brand new Midstory podcast that looks at an average American city through the eyes of the people who’ve left it behind. The decision to move away from home is often difficult and charged with deep and complicated emotions, and people have a wide range of motivations for leaving. But they all stem from the same, central question.
When is home no longer enough?
The answer to this question has led over a hundred thousand people away from Toledo in the last five decades, and still looms over this post-industrial city that is searching for itself.
But even after decades of departures, this community is still full of people who refuse to count Toledo out.
This story begins in Toledo, but it doesn’t end here. Communities across the Rust Belt and across the country are grappling with these same issues. So we’re after a bigger narrative, one that explores what a place represents to the people who live in it and the people who leave it behind, and one that — we hope — will transform the way we think about the future of all American cities.
Episodes
In 1868, Jesup W. Scott claimed that by the year 2000, “Toledo would be the largest city in the world.” Unfortunately, Scott’s vision of Toledo never came true. At least, not fully. In 2000, Toledo, Ohio, was not the largest city in the world.
In 1973, John Denver sang a song about Toledo to an estimated 30 million viewers of the Johnny Carson show. It was not flattering. “Saturday night in Toledo, Ohio, is like being nowhere at all …” What follows describes a place where there is nothing to do except “sit in the park and watch the grass die” and where “great entertainment” is watching “the buns rise” in the bakery. In this episode, we explore Toledo’s efforts to create an exciting and social urban scene.
The Toledo region is known for its affordability. The promise of having it all — a family, a house, a job — combined with the possibility of remote work makes moving to Toledo a no-brainer. Right? Even in the midst of a tech spring in the Midwest, remote workers in America would rather pay skyhigh rent to live in New York City or Chicago than move to much more affordable places like Toledo. In this episode, we explore Toledo’s efforts to attract the workforce of the future.
Project Credits
Midstory
Janek Schaller
Dea Kukeli
Logan Sander
Samuel Chang
Janek Schaller
Dea Kukeli
Logan Sander
Ruth Chang
Anavi Prakash
Yasu Shinozaki
Rajan Karsan
Martin Beredo
Desiree Luo
Janek Schaller
Samuel Chang
Ruth Chang
Joshua Repp
Evan Blenko
Alex Lim
Anna DiAsio
Anna DiAsio
Yitong Jiang
Caixia Cui
Terri Briskey











